New Arrivals

A sweet pal and pacifier all in one! The Sweetie Pal lovey attaches to our Sweetie Soother pacifier and is easy for baby to grasp while keeping the...

Objects in the Itzy Bitzy Mirror are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches for the textured ...

Our snuggly Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby will love to explore! A textured silicone teether helps massage ...

Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew. Crafted with easy-to-hold handles, this teething companion offers soothing relief wi...

Gracie the Goose! The perfect pal for little hands to hold, meet the Itzy Huggable! Made with baby-soft fabric, Gracie the Goose is snuggly and soo...

Meet the Itzy Soother™ Natural Rubber Pacifiers! Each natural rubber nipple is cherry-shaped to mimic breastfeeding & accented with a cable han...

Meet the Itzy Soother™ Natural Rubber Pacifiers! Each natural rubber nipple is cherry-shaped to mimic breastfeeding & accented with a cable han...

Meet the Itzy Soother™ Natural Rubber Pacifiers! Each natural rubber nipple is cherry-shaped to mimic breastfeeding & accented with a cable han...

Meet the Itzy Soother™ Natural Rubber Pacifiers! Each natural rubber nipple is cherry-shaped to mimic breastfeeding & accented with a cable han...

Meet the Itzy Soother™ Natural Rubber Pacifiers! Each natural rubber nipple is cherry-shaped to mimic breastfeeding & accented with a cable han...

Meet The Bitzy Pal, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy toy collection comes a playful plush lovey beaut...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore.  ...

Get ready for double the fun with the Sweetie Crinkle! This adorable essential combines a soothing silicone teether with soft plush and crinkle sou...

Meet the Itzy Soother™ Natural Rubber Pacifiers! Each natural rubber nipple is cherry-shaped to mimic breastfeeding & accented with a cable han...

Our iconic characters, Bonnie the Strawberry and Ollie the Octopus, brought to life in a soft, cuddly plush. Features multiple soft fabric textures...

Shake, rattle & teethe! Get ready for triple the fun with the Sweetie Shake Plus™. The soft silicone teether, colorful dancing beads and gentle...

Meet The Bitzy Pal™, your baby’s new bestie & self-soother all-in-one! Extending from our Bitsy Bespoke™ toy collection comes a playful plush l...

Love is in the details with our Itzy Learn & Snuggle Gift Set™! Featuring our Itzy Lovey™ and Bitzy Busy Book™, this gift set is a sensory sens...

Fidget spinner with suction cup base and four silicone sensory poppers. Highchair toy format designed to entertain baby. Suction cup adheres to smo...

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sweet ch...

Holds paci close! Say goodbye to lost pacifiers! Our Sweetie Strap Plus™ is made of soft silicone and keeps pacifiers close while adding a sweet ch...

Soothe and massage baby’s sore gums with the Ritzy Teether™! The textured hollow tubes collapse and flex reaching both front teeth and back molars....

Meet Billie the Bunny, named after the real Itzy Ritzy team's own little ones! Our snuggly Itzy Lovey™ features soft sherpa fabric and textured rib...

Teethe, Play & Explore! A sensory sensation, our Bitzy Busy Ring™ has all the love in the details with multiple features for baby to explore. T...

Meet Carmen the Cow, named after the real Itzy Ritzy team's fam! Our snuggly Itzy Lovey™ features soft sherpa fabric and textured ribbons that baby...

Wyatt the Highland Cow! Our snuggly Itzy Lovey™ features soft Sherpa fabric and textured ribbons that baby will love to explore! A textured silicon...

Fidget spinner with suction cup base and four silicone sensory poppers. Highchair toy format designed to entertain baby. Suction cup adheres to smo...

A Lullaby to Go! Create calming vibes wherever you go with our Bitzy Notes™ music toy. Made of soft natural cotton fabric, it easily attaches to yo...

Help your little one keep their cool while teething with these adorable cactus teethers! Our 3-pack of water-filled teethers are textured on both s...

Help your little one keep their cool while teething with these adorable cactus teethers! Our 3-pack of water-filled teethers are textured on both s...

Your little sweetie will look even cuter with our Sweetie Soothers! Made of 100% food grade, non-toxic silicone. Come in a package of two color coo...

Your little sweetie will look even cuter with our Sweetie Soothers! Made of 100% food grade, non-toxic silicone. Come in a package of two color coo...

Your little sweetie will look even cuter with our Sweetie Soothers! Made of 100% food grade, non-toxic silicone. Come in a package of two color coo...

Bid farewell to teething troubles with Itzy Ritzy’s Chew Crew™. Crafted with easy-to-hold handles, this teething companion offers soothing relief w...

Cuddle, Play & Learn! Jingle sounds, crinkly cause and effect features and fun textures make our Link & Love™ the perfect playtime friend! ...

Teethe, Play & Explore! Love is in the details with this Bitzy Busy Gift Set™! Featuring the Itzy Lovey™ and Bitzy Busy Ring™, this gift set is...