New Arrivals

Paper White brings both modernity and elegance to your space with notes of cotton, mimosa, and amber. Top: cotton, peach, papyrusMiddle: greenhous...

Sparkling citrus, white birch, and winter greens create a scent as enchanting as a wintry, frost-covered forest. Top: satsuma, clementine, chilled ...

Black cherry, Japanese plum, cassis bud, and sandalwood combine to create a holiday fragrance that feels modern, new, and beautifully dark. Top: I...

Notes of sun-ripened raspberry blend with the delicate tartness of red cassis, creating a fruity, cheerful scent that will brighten and energize ev...

Fresh linen, clean air, a blank canvas all to your own. An empty house filled with possibilities and countless memories waiting to be made.

Calm and serene, this scent is sure to relax any drive with a blend of exotic passionfruit and sparkling tea, complete with the warmth of classic p...

Embrace a new driving experience as eucalyptus, silky cashmere, and lily entwine with earthy vetiver and sandalwood for a luxurious scent. Top: Si...

Bright notes of clementine and cranberry swirl with raspberry, strawberry, and musk for powdery, sweet scent perfect for Christmas morning. Top: c...

A captivating blend of orange peel, spices, and woody cinnamon sweetness creates a scent that can only be described as Christmas.

Like walking through a forest of evergreens, this fragrance is filled with cooling notes of fresh green pine, Siberian pine needle, fir balsam, and...

Envelop yourself in the enchanting warmth of rich, silky vanilla mixed with berries, coconut, cherry almond, and amber. Top: fruity, red berriesMid...

Most effective at removing pet odors, this Open Air scent is a refreshing blend of sparkling bergamot, water lily, and dewy greens blended with sof...

Tart, crisp notes of currant and cassis mingle with elegant turkish rose to create a lovely citrus and floral scent. Top: black currant, ginger, v...

Mouth-watering red apples are joined by spices and vanilla to create an experience as nostalgic as a visit to the apple orchards on a cool day. T...

Go on a beachy staycation with notes of bergamot, mandarin, ozone, and musk. Top: citrus, bergamot, mandarinMiddle: watery, ozonicBottom: musk, ce...

Look forward to your morning commute as aromatic evergreen and frosted cypress are dusted with white peppercorn, spicy-cool cardamom, and sparkling...

Fresh citrus notes of bergamot and mandarin combine with swirling florals of ylang ylang, jasmine, and rose. Top: bergamot, mandarin, neroli blos...

Vanilla Fleur is a rich, earthy fragrance with notes of sultry sandalwood, a hint of warm vanilla, and a whisper of intoxicating orchid. Top: cream...

The top’s down and the winding road awaits. Watery sea salt and jasmine mingle with tangy green apple and musk for a scent that’s marine, floral, a...

Let’s get festive and bring the winter wonderland inside your home! Crystal Pine is now available for use in your Pura device. With notes of frost...

Add some apple and spice to your Pura device! This fragrance is the autumn vibe you need, with a punch of spice. Apple Cider Social features notes ...

Balsam and oak moss mingle with aromatic cedar wood, cinnamon, and eucalyptus in this quintessential holiday fragrance. Top: cinnamon, eucalyptus...

With smart features, clean ingredients, and premium fragrances that actually last, the Pura Car™ diffuser completely reinvents the car scenting exp...

The Pura 4™ smart fragrance diffuser uses innovative smart features paired with premium, clean scents to give you the most modern, customized, and ...

Set sail with refreshing sea salt and citrus ozone swirled with notes of clary sage, frosted woods, and rosemary. Top: sea salt, sparkling aldehyde...

Sweet and sparkling notes of pineapple, plum, lemon flower, and sugar cane create the perfect blend of paradise. SCENT NOTES: Top: pineappleMiddle:...

Mediterranean fig, red currant, amber, and sandalwood create a scent that will make you dream of the Greek Isles. SCENT NOTES: Top: mediterranean f...

Notes of red berries, caramel, and a splash of lime combine to create a fruity and fresh scent reminiscent of sugared flower bouquets. SCENT NOTES:...