New Arrivals

Bring coastal charm to your everyday look with The Bait Shack Short Sleeve Cotton Tee. Featuring a detailed dockside shack graphic with Southern Ma...

Make every entrance feel like a vacation in this bold, sunshine soaked maxi dress. Designed with a flattering square neckline, adjustable tie stra...

Anchor your everyday style with the Anchor Down Short Sleeve Cotton Tee. Featuring a bold nautical-inspired graphic with Southern Marsh Mercantile ...

Simple and timeless, the Branding - Mercantile Short Sleeve Cotton Tee features a classic Southern Marsh Mercantile Co. logo on the back for a clea...

Bold and classic, the Freedom Short Sleeve Seawash Tee is made for everyday comfort. Crafted from a soft cotton-blend, it offers lightweight breath...

Bring laid-back coastal style to every sunny adventure with the FIELDTEC™ Ripstop Performance Trunk - Palms. Made from lightweight, quick-drying fa...

Bring the fun to every sunny day with the Harbor Lined Trunk - Beach Vibes. Made from lightweight, quick-drying fabric, these trunks keep you comfo...

Lightweight and easy to wear, the Camp Performance Shirt - Aloha brings relaxed style to any day. Designed with a breathable, soft feel, it keeps ...

The Flyline Performance Polo - Shell Shock brings subtle coastal style to a classic look with its shell-inspired microprint. Made from lightweight,...

The Flyline Performance Polo - Liberty features a bold Americana microprint on a classic silhouette. Made with lightweight, breathable performan...

Bright, breezy, and full of tropical charm, this short sleeve top is made for sunny days. Featuring a flattering V-neckline and a vibrant floral pr...

Named after beautiful Santa Clara, California, this polo is the perfect addition to your wardrobe. Crafted with moisture-wicking fabric and a u...

The Flyline Performance Polo - Liberty features a bold Americana microprint on a classic silhouette. Made with lightweight, breathable performan...

Same skort, new colors. With a flattering cross waist, built-in shorts (because we’re classy like that), and a flirty-but-functional fit, this skor...

Same skort, new colors. With a flattering cross waist, built-in shorts (because we’re classy like that), and a flirty-but-functional fit, this skor...

The Heather Madison Stripe Polo proves that subtle details make a lasting impact. Designed with a tonal micro-stripe and cationic heathered finish,...

Look good at the oyster bar and feel good by the fire pit. Add in sun-shielding UPF protection, built-in collar stays, and a smooth finish, and you...

Look good at the oyster bar and feel good by the fire pit. Add in sun-shielding UPF protection, built-in collar stays, and a smooth finish, and you...

The Victory Stripes print brings bold red, white, and blue energy with star-spangled stripes built for summer celebrations. Made with our lightweig...

Kick back and slow things down in the Island Time print, featuring breezy palms and tropical islands scattered across the design. Built on our ligh...

The Surfside Seersucker print brings easy coastal style with a soft floral pattern inspired by breezy beach days. Built on our lightweight performa...

This playful graphic features a sunglasses-wearing pup catching smooth waves on a surfboard, set against a pastel sunset and breezy beach huts, bec...

The Attaboy Tee brings laid-back American spirit to your everyday lineup with a patriotic retriever graphic rocking shades and a backward cap. Made...

The Bay Breeze Tee captures the calm of a late afternoon on the water. Featuring an in-house graphic of a skiff resting at sunset, it’s printed usi...

The Get Lost Tee is an invitation to slow down and drift somewhere off the map. Featuring an in-house coastal graphic of a quiet waterside shack at...

The Dog Days Tee is all about soaking up the good times. Featuring an in-house graphic of a laid-back pup floating with a drink in hand, this desig...

The Signature Baja Shirt in the Hooked on Camo print adds a coastal twist to classic camo, featuring subtle redfish hidden throughout the design. M...

Blend in with the marsh while keeping your line in the water. The Hooked on Camo print takes a classic camo pattern and hides subtle redfish throug...

Made from 100% American combed cotton, this relaxed-fit tee offers a soft, comfortable feel perfect for everyday wear. The design is discharge prin...

Bold, feminine, and made to stand out, this fuchsia floral dress is a true showstopper. Featuring a flattering pleated V-neckline and a wide smock...

Sweet, simple, and effortlessly chic, this striped knit top is the perfect everyday piece. Featuring soft pink and white stripes with a button-dow...

Our Petals & Promises Tee is printed on a dreamy orchid purple Comfort Colors tee you’ll never want to take off. Designed with a relaxed, lived...

Playful and effortlessly feminine, this babydoll dress is full of charming texture and sweet details. Designed in a textured jacquard checker fabri...

The mockneck sweatshirt trend is here to stay! This soft mockneck sweatshirt is the perfect throw on and go look or cozy up on the sofa with it! Av...

Playful and bold, these high-rise denim pants are made to stand out. Featuring an allover polka dot print, they’re finished with bow-tied side pan...

Chic and easy, this printed top features a flattering V-neck with a stand collar and eye-catching contrast trim. Finished with elastic sleeve open...

Classic with a hint of elevated detail, this solid short-sleeve top is a wardrobe staple you’ll reach for again and again. Featuring a collared ne...

Bold, timeless, and rooted in American pride—the Patriot Eagle Pocket Tee by Old South Apparel makes a statement without trying too hard. This rich...

Playful, easygoing, and made for laid-back days, the Wobbly Duck Pocket Tee by Old South Apparel brings a little humor to your everyday lineup. Thi...

Easygoing, outdoorsy, and made for days on the water—the Crappie Fish Pocket Tee by Old South Apparel is a must-have for any fishing lover. This gr...