Cheese Block Squishy®
$9.99
Retailers keep reordering this one. The Cheese Block Squishy® is one of those products that stops customers mid aisle, the Swiss cheese design is instantly recognizable, and the slow rise squeeze is the kind of satisfying that sells itself.
At about 2.4 inches per side, it fits comfortably in the hand, the right size for an impulse grab at the register or a display basket on the counter. It moves because it hits multiple customer types at once, the fidgeter at a desk, the kid who needs something to do with their hands, the anxiety relief shopper, and anyone who just thinks it looks hilarious.
