Purple Toning Solid Shampoo Bar

The perfect toning shampoo for all blondes: color-treated, highlighted, and natural. Neutralizes unwanted brassiness and yellow undertones. Enriched with Biotin to boost shine, reduce dullness, and strengthen your hair. Enjoy smoother, stronger, and more vibrant blonde hair after just one use! Use regularly to personalize its toning power

- Use after Kitsch Purple Toning Solid Conditioner for maximum results . Free of parabens, phthalates, silicones, sulfates, & artificial fragrance. Reduces single-use plastic: saves two bottles of liquid shampoo or conditioner.

- How to neutralize unwanted brassiness: Wet hair & bar, then ""paint"" on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse & repeat as needed.